Matches in SemOpenAlex for { <https://semopenalex.org/work/W2184209082> ?p ?o ?g. }
- W2184209082 abstract "This paper argues that the history of U.S. public relations has been distorted by the emphasis on corporate functions of public relations. The dominant corporate-centric view of history ignores the practice of public relations in the First Reform Era and Progressive Era when activists sought societal change. Histories often claim that public relations developed as a response to activists who attempted to interfere with business operations. That myopic, corporate-centric view has perpetuated a negative view of public relations as merely a tool of “big business.” In the past as well as the present, corporations have been learning from and co-opting activists’ innovative public relations techniques. Current criticisms of public relations parallel early criticisms and images of corporations as well-funded and unethical bullies. By alternatively grounding U.S. public relations history in the works of activists, we open possibilities for re-imagining the field and legitimising activists’ works as a positive, central component in public relations theory and research. Introduction This essay argues for the value of expanding the corporate-centric history of U.S. public relations to include the public relations works of activists in the First Reform Era and Second Reform Era. Acknowledging the works of these activists demonstrates the history of public relations is not simply rooted in corporate reactions to activists and can be traced back to activist actions designed to seek societal change. In the past as well as the present, corporations have been learning from and co-opting activists’ public relations techniques. Current criticisms of public relations often are rooted in this corporate-centric view of public relations as well as in the way in which public relations has been portrayed as subverting journalistic and democratic processes through a lack of transparency and an abundance of resources. Interrogating the way the history of U.S. public relations has been depicted is not simply an academic exercise. Although we see it as central to broadening" @default.
- W2184209082 created "2016-06-24" @default.
- W2184209082 creator A5011338652 @default.
- W2184209082 date "2013-01-01" @default.
- W2184209082 modified "2023-09-24" @default.
- W2184209082 title "THE PROCEEDINGS OF THE INTERNATIONAL HISTORY OF PUBLIC RELATIONS CONFERENCE 2011" @default.
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