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- W2184272125 abstract "The subject of this research is the position or reputation that a wine region has and seeks to have for itself. This is generally referred to as regionality in the wine literature, where regionality is defined as the reputation a wine region has for producing wines with a distinctive style The research addresses the following question: should New World wine regions try to position themselves narrowly on the basis of a particular grape or blend of grapes (the Old World position) or more broadly on the basis of the red wines or the white wines that they produce (the New World position)? The research examines an important topic as many New World countries try to establish stronger regional identities. This research was conducted in Australia, using perceptions of regional wine styles collected from 95 owners and managers of a cross section of wineries. The article examines perceptions of nine different regional wine styles and finds that in all nine cases the individual grape style is seen as having a more distinctive style of wine than the generic class of wines." @default.
- W2184272125 created "2016-06-24" @default.
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- W2184272125 date "2007-01-01" @default.
- W2184272125 modified "2023-09-25" @default.
- W2184272125 title "Positioning of wine regions: Old or New World branding models?" @default.
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