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• W2184328558 abstract "The need for innovation has become a top business priority for many Chief Executive Officers.Organizations have traditionally relied on their internal staff and upon traditional marketing agencies for new innovative ideas to handle the constant stream need for new products and services. One approach that organizations are now using is ‘crowdsourcing’. Attracting a large group of people to actively contribute ideas that will provide answers to an organization they are not employees remains a big issue. An understanding of what attracts the most effective contributors is therefore crucial. Crowdsourcing is an emerging field and it is still not well understood by a number of organizations in different countries and South African organizations are not an exception. To our knowledge, much of the literature has little mention on crowdsourcing initiatives in South Africa and also little on studies that have been conducted on platforms with a significant crowd workforce and project work representative of South African context. The focus of the paper is reviewing the literature and exploring some of the factors that should be considered when planning to outsource work to a crowdsourcing platform in order to attract contributors. A conceptual model is presented and some propositions for testing the model are presented." @default.
• W2184328558 created "2016-06-24" @default.
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• W2184328558 date "2014-01-01" @default.
• W2184328558 modified "2023-09-27" @default.
• W2184328558 title "Understanding What Motivates Participation on Crowdsourcing Platforms" @default.
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• W2184328558 hasPublicationYear "2014" @default.
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