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- W2184341257 abstract "In the current climate of increasing globalisation making intercultural interaction a virtual inevitability, it is important that engineering students gain awareness of intercultural considerations and cultural dimensions, especially in relation to communication. Notably Hofstede has pioneered the study of various cultural components and their impact on interaction. Culture can act as a filter that can colour the message sent so that the message received differs from what was actually sent. An awareness of cultural components will aid in maximising understanding of communication, thereby contributing to positive student, academic, engineer and worker experiences, and enhancing effectiveness." @default.
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- W2184341257 date "2007-01-01" @default.
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- W2184341257 title "Intercultural Communication Considerations in Engineering Education" @default.
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