Matches in SemOpenAlex for { <https://semopenalex.org/work/W2184446056> ?p ?o ?g. }
Showing items 1 to 69 of
69
with 100 items per page.
- W2184446056 abstract "3 Abstract: Viral marketing, as a significant factor of modifying consumer behavior, is a new tool that persuades individuals to pass on a marketing message to potential customers, who like viruses has potential for exponential growth. On the other hand, extension of brand has been always as one of the most important strategies of brand promotion. Brand strength means customer loyalty, less vulnerability to reviewers, higher margin, customer support and effectiveness of marketing activities for enterprises. The critical question in this article is about the Impact of viral marketing as an effective way of entrepreneurial promotion on costumer-based brand equity in mobile market of Tehran, Iran. This study demonstrates the role of viral marketing on the costumer-based brand equity via a survey method among 500 consumers of Tehran mobile market. The collected data was analyzed through Lisrel 8.54 version software and with SEM method. The results indicate that viral marketing has a significant impact on costumer-based brand equity." @default.
- W2184446056 created "2016-06-24" @default.
- W2184446056 creator A5033490989 @default.
- W2184446056 date "2013-01-01" @default.
- W2184446056 modified "2023-09-26" @default.
- W2184446056 title "An Investigation of Viral Marketing Effects on Costumer-Based Brand Equity In Mobile Market" @default.
- W2184446056 cites W2941535465 @default.
- W2184446056 cites W3125653597 @default.
- W2184446056 hasPublicationYear "2013" @default.
- W2184446056 type Work @default.
- W2184446056 sameAs 2184446056 @default.
- W2184446056 citedByCount "0" @default.
- W2184446056 crossrefType "journal-article" @default.
- W2184446056 hasAuthorship W2184446056A5033490989 @default.
- W2184446056 hasConcept C112698675 @default.
- W2184446056 hasConcept C136764020 @default.
- W2184446056 hasConcept C144133560 @default.
- W2184446056 hasConcept C146937435 @default.
- W2184446056 hasConcept C152455256 @default.
- W2184446056 hasConcept C162853370 @default.
- W2184446056 hasConcept C187008535 @default.
- W2184446056 hasConcept C205971072 @default.
- W2184446056 hasConcept C2780144342 @default.
- W2184446056 hasConcept C39453970 @default.
- W2184446056 hasConcept C41008148 @default.
- W2184446056 hasConcept C518677369 @default.
- W2184446056 hasConcept C84769239 @default.
- W2184446056 hasConcept C93032411 @default.
- W2184446056 hasConceptScore W2184446056C112698675 @default.
- W2184446056 hasConceptScore W2184446056C136764020 @default.
- W2184446056 hasConceptScore W2184446056C144133560 @default.
- W2184446056 hasConceptScore W2184446056C146937435 @default.
- W2184446056 hasConceptScore W2184446056C152455256 @default.
- W2184446056 hasConceptScore W2184446056C162853370 @default.
- W2184446056 hasConceptScore W2184446056C187008535 @default.
- W2184446056 hasConceptScore W2184446056C205971072 @default.
- W2184446056 hasConceptScore W2184446056C2780144342 @default.
- W2184446056 hasConceptScore W2184446056C39453970 @default.
- W2184446056 hasConceptScore W2184446056C41008148 @default.
- W2184446056 hasConceptScore W2184446056C518677369 @default.
- W2184446056 hasConceptScore W2184446056C84769239 @default.
- W2184446056 hasConceptScore W2184446056C93032411 @default.
- W2184446056 hasLocation W21844460561 @default.
- W2184446056 hasOpenAccess W2184446056 @default.
- W2184446056 hasPrimaryLocation W21844460561 @default.
- W2184446056 hasRelatedWork W1497548261 @default.
- W2184446056 hasRelatedWork W1498071560 @default.
- W2184446056 hasRelatedWork W1516393950 @default.
- W2184446056 hasRelatedWork W1576127245 @default.
- W2184446056 hasRelatedWork W1988151325 @default.
- W2184446056 hasRelatedWork W2186525989 @default.
- W2184446056 hasRelatedWork W2227198145 @default.
- W2184446056 hasRelatedWork W2347845619 @default.
- W2184446056 hasRelatedWork W2393636180 @default.
- W2184446056 hasRelatedWork W2951055128 @default.
- W2184446056 hasRelatedWork W2963374737 @default.
- W2184446056 hasRelatedWork W3023317673 @default.
- W2184446056 hasRelatedWork W3031163479 @default.
- W2184446056 hasRelatedWork W3126207287 @default.
- W2184446056 hasRelatedWork W3138663579 @default.
- W2184446056 hasRelatedWork W3157173117 @default.
- W2184446056 hasRelatedWork W3158176033 @default.
- W2184446056 hasRelatedWork W3170825089 @default.
- W2184446056 hasRelatedWork W3209412073 @default.
- W2184446056 hasRelatedWork W1958750787 @default.
- W2184446056 isParatext "false" @default.
- W2184446056 isRetracted "false" @default.
- W2184446056 magId "2184446056" @default.
- W2184446056 workType "article" @default.