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- W2184738615 abstract "As per the study from various sources, advertising has a very colorful history of thousand years from the primitive history dating back to the word of mouth advertising by ‘town criers’ to the present day of internet In day to day life, people face situations wherein they analyze, and decide what is right and wrong. They constantly debate on what is moral or immoral, ethical or unethical and according to the perception of individuals, the decision from their point of view is made. The changing mindsets of the people from generations to generations and the new wants and needs of the people have always been fulfilled. In this process, it is observed carefully that though the needs of the people are met but at the same time their needs and desires have been influenced and manipulated indirectly by the advertisements. The present research study will apply quantitative and exploratory methods. The primary and basic evaluation of the study is qualitative appro ach and followed with exploratory method where the data is collected through questionnaires, surveys, interviews observation and relevant references. Upon collecting the qualitative data derived from said questionnaires, interviews, surveys and references a careful analysis is done. Case Study on some of the Indian print and television advertisement is subjected to critically analyze the ethical standards in the Indian Advertisements." @default.
- W2184738615 created "2016-06-24" @default.
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- W2184738615 date "2014-01-01" @default.
- W2184738615 modified "2023-09-26" @default.
- W2184738615 title "A STUDY ON THE CONSUMERS' PERSPECTIVE ON THE ETHICAL DIMENSIONS OF COMMERCIAL ADVERTISEMENTS ON TELEVISION" @default.
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