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- W2184779427 abstract "Nowadays, the role of organizations has been changed by business processes such as economic liberalization, globalization and the rapid evolution of internet. Also, the market environment has been changed due to increasing awareness of customers, their easy access to abundant information and unexampled right to choose. In such conditions, organizations could remain that do the operations, marketing, sales and services better than competitors; and increase their income and profits with obtain customer satisfaction and maintain their loyalty. According to above in this study, the customer relationship management in the Mellat bank in the Tehran city has been investigated. Results showed the research hypotheses at 95% confidence level were confirmed. Results of hypothesis test showed a significant and linear relationship have been between customer relationship management and satisfaction. Besides, after comparing the customer attitudes towards Mellat bank about tow variables (customer relationship management and satisfaction) and customer expectations in this field, observed that there is a difference (gap) between the two conditions is approximately%21.3. And it can be concluded to increase satisfaction; it needs to upgrade level of customer relationship management." @default.
- W2184779427 created "2016-06-24" @default.
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- W2184779427 date "2012-01-01" @default.
- W2184779427 modified "2023-09-24" @default.
- W2184779427 title "Survey relationship between Satisfaction and customer relationship management (case study Mellat bankof" @default.
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