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- W2185116572 abstract "The impact of critics’ movie reviews has eroded in recent times while users’ movie reviews have gained significance in terms of influencing movie-goers’ decisions. While some movie-goers continue to trust movie critics, others rely more on their peers or friends for information regarding a movie’s quality. Social networking platforms like Twitter and Facebook continue to drive the latter’s influence and unsurprisingly, users’ reviews are now increasingly being recognised as a significant factor in movie consumption decisions. Using North American box-office data, this paper compares the effects of on-line user reviews against critics’ reviews on the success of a movie in terms of its opening weekend, post opening weekend and overall total cumulative boxoffice grossing. The paper found significant effects for both critics’ and users’ reviews, but the users’ reviews had stronger effects in all three measures of movie success. The results show that users (moviegoers) not only have a greater influence on attendance than critics, but also provide more accurate predictions of a movie’s box-office success." @default.
- W2185116572 created "2016-06-24" @default.
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- W2185116572 date "2014-01-01" @default.
- W2185116572 modified "2023-09-27" @default.
- W2185116572 title "Experts versus Audience's Opinions at the Movies: Evidence from the North American Box-Office 1" @default.
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