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- W2185203418 abstract "In this study, we investigate how the entrance of new international brands affects market activities in a market where national, international and private brands are present. The whole focus of the present research is to understand the phenomena of consumer selection and priority in the background of such a market. We model consumer selection in the context of these different categories of brands by using a multinomial discrete selection model. The model of estimate furnishes us with several diagnostic results of managerial interest specifically with respect to what kinds of product attributes differentially affect selection reasonability's of different categories of brands the international, the national and the private." @default.
- W2185203418 created "2016-06-24" @default.
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- W2185203418 date "2013-01-01" @default.
- W2185203418 modified "2023-09-27" @default.
- W2185203418 title "PRIORITY FOR BRAND CATEGARIES AND CUSTOMER SELECTION" @default.
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