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- W2185334566 abstract "Increasingly non-governmental organisations and international organisations use public information and advocacy campaigns to support their goals. Existing methodologies are rarely applied to evaluate campaigns. However, meaningful evaluation of campaigns is possible by taking into account the specific nature of campaigns while meeting minimum requirements of evaluation. This paper discusses lessons learnt in evaluating campaigns and particular challenges faced in assessing international campaigns. Although a standard methodology is yet to emerge, this paper describes the desired outcomes that many campaigns share and the appropriate evaluation methods that have been successfully used." @default.
- W2185334566 created "2016-06-24" @default.
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- W2185334566 date "2008-01-01" @default.
- W2185334566 modified "2023-09-26" @default.
- W2185334566 title "Evaluating Public Information and Advocacy Campaigns" @default.
- W2185334566 cites W1999235531 @default.
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