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- W2185422336 abstract "Much has been written in the recent marketing literature on the perceived importance of moving from a transaction basis to a long-term relationship basis in terms of personal selling. Since the traditional marketing mix paradigm has dominated marketing philosophy for so long, many perceive there is a marketing shift, especially in service marketing, to the relational marketing paradigm. A sales force from five industries, representing primarily service industries (n=142), were tested on a number of statistical techniques including correlations, stepwise regression, and n-way ANOVA, and yielded no significant trend to support the theoretical paradigm shift." @default.
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- W2185422336 date "2011-02-28" @default.
- W2185422336 modified "2023-10-16" @default.
- W2185422336 title "Measuring The Theoretical Paradigm Shift From Marketing Mix To Relational Marketing" @default.
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- W2185422336 doi "https://doi.org/10.19030/iber.v2i11.3854" @default.
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