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- W2185424903 abstract "The authors found that the order of attribute presentation had a stronger effect on judgment in English than Chinese. In experiment 1, using 102 female and 63 male bilingual Singaporeans, memory-based judgments showed a stronger primacy effect in English than in Chinese that was mediated by recall from long-term memory. In contrast, participants’ online (immediate) judgments showed a primacy effect in both languages that was unmediated by recall from short-term memory. In experiment 2, using 67 female and 53 male bilingual Singaporeans, online judgments were more influenced by the attribute order of a previously seen competitive ad in English than Chinese. A cross-cultural field study in mainland China and the U.K. provided external validity for the experimental results." @default.
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- W2185424903 date "2004-01-01" @default.
- W2185424903 modified "2023-09-27" @default.
- W2185424903 title "Attribute Order in Chinese and English" @default.
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