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- W2185474290 abstract "This study provides a deeper understanding of the deliberation behind women’s consumption of age defying products and services. In-depth interviews were conducted with 20 middle-aged women. Findings suggest that women use age defying products and services to attain hoped-for possible selves and prevent dreaded ones. These seem to be created by the media and women’s social contexts. The media and advertising seem to be emphasizing and creating youthful ideals for women, however how women react to these is likely to depend on the extent to which these standards are internalized and perceived as easily attainable." @default.
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- W2185474290 title "Mirror, Mirror: Youth Quest for Middle-aged Women" @default.
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