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• W2185508506 abstract "This paper is for marketers who strive to bring about a change in marketing to change this world. This paper aimed at fulfilling this far reaching end by configuring and devising a transformational philosophical logic. This logic is composed of transformational postulates reaching out to transformational edges of marketing as a science. Such process would be reflected within transformational domains to be magnified and streamlined by transformational edges of marketing theory and practice. Firstly, transformational postulates are illuminated by the backbone argument of pragmatic versus dogmatic marketing creeds. This gives rise to four subsequent core controversial arguments, contrasting the critical issues of empiricism, valorization, context specificity and multidisciplinary against their rival extremes of theorization, generalized universality, global transcendence, and original authenticity. Second, these heated intellectual polarizations take marketing ideologies on a journey of revisits and blurring, to reconsider transformational marketing edges consolidated in the boundaries of customer orientation, convergence marketing, value-based marketing, knowledge-based marketing, interdisciplinary marketing, and contextual marketing. Third, such revisits are expected to fulfill their full transformational potential when viewed through the lenses of transformational marketing domains including corporate, social and knowledge perspectives, which telescope (focus?) the transformational influences of marketing thought and practice. Fourth, and conclusively, the paper is a proactive endeavor to unleash the transformational leverages of marketing actions in order to perpetuate the transformational thrust of marketing research and practice through the deliberate adoption of, and capitalization on, transformational agendas, methodologies and deliverable outputs. Thus the authors propose a cohesive progressive philosophy of marketing science that optimizes its change-catalyst extremes in order to broaden the horizons of academic marketing breakthroughs and decision/policy initiatives. The aim is to justify a well-earned legitimacy for marketing scholars to be Nobel Laureates, for their contributions to transforming their" @default.
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• W2185508506 date "2011-01-01" @default.
• W2185508506 modified "2023-09-27" @default.
• W2185508506 title "Discovering A Transformational Science of Marketing in Corporate, Social And Knowledge Perspectives: Is Not It About Time That A Marketing Scholar Becomes A Nobel Laureate?" @default.
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