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- W2185597029 abstract "WO powerful forces-technology and globalization are shaping today’s economic landscape. Technology is the ultimate shaper not only of the material substructure of society but also of human thought patterns. The advances in technology has made it possible for marketers to transpose the relationship models of the services marketing and the network models of businessto-business marketing to consumer products marketing." @default.
- W2185597029 created "2016-06-24" @default.
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- W2185597029 date "2001-01-01" @default.
- W2185597029 modified "2023-09-27" @default.
- W2185597029 title "e-ENABLED CRM HYPE OR HOPE" @default.
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