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- W2185714882 abstract "The globe is facing challenges regarding sustainability, such as climate change and depletion of scarce resources; this fact has indicated an urge for businesses to change their strategies. The innovation of green products has been a key strategy for market development. Regarding the consumer sensitizations towards environmental issues, this preference has failed to result in a green product adoption. So far, a significant technological development has taken place in the energy sector, the market diffusion of eco- innovations has remained at low levels. The objective of this study is to investigate the consumers' resistance to various eco innovative technologiesin Lebanonand identify the factors which are responsible for delay of its diffusion.The case of micro generations; innovative technologies which produce heat from renewable energy; where one domestic consumers' survey (n=50) of cross-sectional design was conducted, insisting on the fact that consumers still particularly resistsuch technologies and rely on conventional models. For the purpose of providing a better understanding ofthe reasons of consumers' resistance, the Innovation Resistance Theory has been employed. The results were analyzed using Cronbach's alpha for reliability and linear regression analysis which indicated that value and tradition barriers are critical factors for resistance.In this research, Solar Water Heaters (SWH), being one of various micro- generations, has been studied. However, further research for all types ofinnovative technologies which rely on renewable energy must be conducted in different Lebanese locations in order to find relation between consumers and various innovation characteristics and the steps towards eco-innovation adoption of such technologies." @default.
- W2185714882 created "2016-06-24" @default.
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- W2185714882 date "2014-01-01" @default.
- W2185714882 modified "2023-09-24" @default.
- W2185714882 title "Consumers' Resistance to Eco-innovations" @default.
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