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- W2185752130 abstract "In order to improve the brand added value of the enterprise, this paper studies the Brand added value by using directly assessment method. We consider brand excess receipts, customer loyalty, loyalty conversion synthetically and give the measure evaluation model of brand added value. According with the actual operation data of Chinese air conditioning enterprise, the relevant practical brand added value is calculated by using the direct evaluation method. The result of this study can effectively improve the brand added value of the enterprise, shape corporate image." @default.
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- W2185752130 date "2013-12-15" @default.
- W2185752130 modified "2023-09-26" @default.
- W2185752130 title "Research on Measurement, Evaluation and Application of Brand Added-value for Air Conditioning Enterprise" @default.
- W2185752130 doi "https://doi.org/10.19026/rjaset.6.3437" @default.
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