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- W2185874920 abstract "This study investigates the relationship between service quality, brand image, trust, customer satisfaction, repurchase intention and recommendation to others. The study focuses on the automobile industry in Thailand. The researchers use a survey questionnaire that combines the SERVQUAL instrument with additional measures on brand name and brand trust. The findings indicate that service quality has a positive effect on both brand value and customer satisfaction. Customer satisfaction is found to have a positive effect on recommendation but not on repurchase intention. Furthermore, it was found that the main factor influencing repurchase intention and recommendation is brand trust and not brand image. Finally, the results reveal that, on average, European cars ranked higher than Japanese cars in all aspects including service quality, value, image, trust and customer satisfaction." @default.
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- W2185874920 date "2007-01-01" @default.
- W2185874920 modified "2023-10-14" @default.
- W2185874920 title "An Empirical Investigation of the Relationship Between Service Quality, Brand Image, Trust, Customer Satisfaction, Repurchase Intention and Recommendation to Others" @default.
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