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- W2185950649 abstract "The purpose of the present study is to investigate the effect that sponsorship can have on commitment and consumers purchase intention of sponsor’sproducts. It is a descriptive–survey study, and the sample populations to conduct research were all male football fans in Tehran province. 400–male football fans in Tehran province were selected and clusteredrandomlyin two stages.The primary question which has been investigated in the present study is that what effects sponsorship activities can have on the commitment and consumer purchase intention regarding to sponsorship company products. Factor analysis and structural equation modeling were used to analyze the data. The most important variables include: the knowledge of the consumers about sponsor’s company products, consumers perception of social image ofsponsor’s company, and their purchase intention toward company’s products. The obtained results demonstrated that there was a direct and positive relationship among and the hypotheses were accepted." @default.
- W2185950649 created "2016-06-24" @default.
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- W2185950649 date "2013-01-01" @default.
- W2185950649 modified "2023-09-27" @default.
- W2185950649 title "The Effect of Sponsorship on Commitment and Consumers Purchase Intention towardSponsors Company's Products" @default.
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