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- W2186041968 abstract "Annual Maintenance Contract (AMC) has become the new magic word for the consumer durable manufactures. AMC enables company to enter a new segment to generate additional revenues on long term basis from their existing customers and also develop an ongoing relationship with them. Purpose of the research is to find out which factors influences customer’s AMC repurchase decisions. The study is an exploratory research using questionnaire as research instrument. The reliability of the questionnaire was checked by applying Cronbach alpha test and the result was approximately 0.731. The major finding was majority of respondents are aware about AMC but a good majority of respondent agrees that they avoid AMC due to poor quality of service; time taken to attend the complaint and delay in service offered. In-fact they preferred local electrician to repair their AC as the waiting time to get the service done is much lesser and at a much lesser" @default.
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- W2186041968 date "2012-01-01" @default.
- W2186041968 modified "2023-09-27" @default.
- W2186041968 title "An Empirical Study on Factors Influencing Marketing of Annual Maintenance Contract of Air-conditioners in Tamil Nadu, India" @default.
- W2186041968 hasPublicationYear "2012" @default.
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