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- W2186158100 abstract "Investigation and providing of customer satisfaction and addressing customers' demands and requirements in long term design and manufacture of products can lead to increase of loyalty and success of companies. In this research therefore, identification and understanding of customer satisfaction concept through inclusion of customers' requirements and needs in the design of products manufactured by Sansuan Company is considered as the main goal of research. By setting forth 7 hypotheses in this research, the relationship of product performance (basic needs, performance needs, excitement needs) and the value provided for the customer (expected and unexpected values) and customer satisfaction and loyalty has been investigated. Using cluster sampling descriptive-surveying research plan, necessary data was collected from 100 people through the use of an authentic and dynamic questionnaire. Regression analysis tests, correlation coefficient, path analysis, etc." @default.
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- W2186158100 date "2011-01-01" @default.
- W2186158100 modified "2023-09-27" @default.
- W2186158100 title "Customer Satisfaction Modeling (CSM) in Product Planning in According to QFD and Kano Model" @default.
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- W2186158100 hasPublicationYear "2011" @default.
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