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- W2186186477 abstract "This research investigates the influence of marketing- based quality strategy on marketing advantage and performance development through the customer loyalty, marketing recognition and industrial innovation. Top management support is moderator, in the context of Thai Auto-Part Manufacturers. Through filed research accompanied by a review of related literature, this research identifies market quality strategy, customer loyalty, marketing recognition and industrial innovation that are important to affect marketing advantage and performance. The model testing uses the data collected from 136 autopart manufactures in Thailand. The overall result reveals that strong relationship has a positive impact on marketing advantage and performance, the interaction is not significant when we use the top management support as moderator. Contributions and suggestions are provided for future research." @default.
- W2186186477 created "2016-06-24" @default.
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- W2186186477 date "2009-01-01" @default.
- W2186186477 modified "2023-09-27" @default.
- W2186186477 title "1. THE EFFICIENCY OF MARKETING- BASED QUALITY STRATEGY ON PERFORMANCE OF" @default.
- W2186186477 hasPublicationYear "2009" @default.
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