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• W2186238321 abstract "Arguments in advertising are intended to maximize the acceptance of the product claims being made. The structure of the argument can influence claim acceptance apart from the quality of the substantiating evidence presented. Specifically, arguments having irrelevant but representative conditionals, hierarchically-related claims, multiple data propositions supporting a single claim, and irrelevant qualifications of conditionals trigger systematic deviations from logical reasoning and over-acceptance of the claim. Probability theory is used to contrast the logical relationships among the beliefs corresponding to each argument with the actual integration rule used by message recipients." @default.
• W2186238321 created "2016-06-24" @default.
• W2186238321 creator A5031086600 @default.
• W2186238321 date "2008-01-01" @default.
• W2186238321 modified "2023-09-23" @default.
• W2186238321 title "How Argument Structure Biases Acceptance of Advertising Claims: Explaining Deviations From Logical Reasoning in Terms of Subjective Probabilities" @default.
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