Matches in SemOpenAlex for { <https://semopenalex.org/work/W2186274468> ?p ?o ?g. }
- W2186274468 abstract "This study investigates the cause and effect relationship among fit (product-country match, prototype fit and exemplar fit), brand trust (process-based trust, characteristic-based trust, and institutional-based trust) and perceived value and uses the multiple regression analysis to test the cause and effect relationship among every variable. This study focuses on those consumers who shopping at department stores in four areas in Taipei city in Taiwan using the quota sampling method. Empirical results indicate positive relationships to the targeted hypothesis: the three variables of product-country match, prototype fit, and exemplar fit will enhance perceived value through brand trust while a business launch a new product and the most important variable to affect perceived value is product-country match. Consequently, the managerial implications of this study can provide appropriate suggestions for global enterprises to develop their brand extension strategy to build positive and strong value for consumers." @default.
- W2186274468 created "2016-06-24" @default.
- W2186274468 creator A5019397230 @default.
- W2186274468 creator A5061137798 @default.
- W2186274468 date "2012-10-13" @default.
- W2186274468 modified "2023-09-27" @default.
- W2186274468 title "The Influence Factors of Consumers’ Subjective Effect toward Brand Extension" @default.
- W2186274468 cites W1597401759 @default.
- W2186274468 cites W1964754400 @default.
- W2186274468 cites W1967584312 @default.
- W2186274468 cites W1973899060 @default.
- W2186274468 cites W1982967272 @default.
- W2186274468 cites W1991218014 @default.
- W2186274468 cites W1996757241 @default.
- W2186274468 cites W2010062285 @default.
- W2186274468 cites W2017679397 @default.
- W2186274468 cites W2025069954 @default.
- W2186274468 cites W2031541840 @default.
- W2186274468 cites W2033720939 @default.
- W2186274468 cites W2044942763 @default.
- W2186274468 cites W2045219575 @default.
- W2186274468 cites W2060855982 @default.
- W2186274468 cites W2061077192 @default.
- W2186274468 cites W2063169022 @default.
- W2186274468 cites W2067242602 @default.
- W2186274468 cites W2076803565 @default.
- W2186274468 cites W2086642814 @default.
- W2186274468 cites W2092939301 @default.
- W2186274468 cites W2115612291 @default.
- W2186274468 cites W2122912498 @default.
- W2186274468 cites W2169385190 @default.
- W2186274468 cites W2266639535 @default.
- W2186274468 cites W2312446115 @default.
- W2186274468 cites W2317216277 @default.
- W2186274468 cites W2319767099 @default.
- W2186274468 cites W2416000298 @default.
- W2186274468 cites W2768557931 @default.
- W2186274468 cites W3016169335 @default.
- W2186274468 doi "https://doi.org/10.52283/nswrca.ajbmr.20120209a02" @default.
- W2186274468 hasPublicationYear "2012" @default.
- W2186274468 type Work @default.
- W2186274468 sameAs 2186274468 @default.
- W2186274468 citedByCount "0" @default.
- W2186274468 crossrefType "journal-article" @default.
- W2186274468 hasAuthorship W2186274468A5019397230 @default.
- W2186274468 hasAuthorship W2186274468A5061137798 @default.
- W2186274468 hasConcept C105795698 @default.
- W2186274468 hasConcept C112698675 @default.
- W2186274468 hasConcept C134306372 @default.
- W2186274468 hasConcept C144133560 @default.
- W2186274468 hasConcept C151730666 @default.
- W2186274468 hasConcept C152455256 @default.
- W2186274468 hasConcept C152877465 @default.
- W2186274468 hasConcept C15744967 @default.
- W2186274468 hasConcept C162853370 @default.
- W2186274468 hasConcept C182365436 @default.
- W2186274468 hasConcept C2524010 @default.
- W2186274468 hasConcept C27574286 @default.
- W2186274468 hasConcept C2776035688 @default.
- W2186274468 hasConcept C2776291640 @default.
- W2186274468 hasConcept C2777267654 @default.
- W2186274468 hasConcept C33923547 @default.
- W2186274468 hasConcept C46312422 @default.
- W2186274468 hasConcept C71508700 @default.
- W2186274468 hasConcept C86803240 @default.
- W2186274468 hasConcept C90673727 @default.
- W2186274468 hasConceptScore W2186274468C105795698 @default.
- W2186274468 hasConceptScore W2186274468C112698675 @default.
- W2186274468 hasConceptScore W2186274468C134306372 @default.
- W2186274468 hasConceptScore W2186274468C144133560 @default.
- W2186274468 hasConceptScore W2186274468C151730666 @default.
- W2186274468 hasConceptScore W2186274468C152455256 @default.
- W2186274468 hasConceptScore W2186274468C152877465 @default.
- W2186274468 hasConceptScore W2186274468C15744967 @default.
- W2186274468 hasConceptScore W2186274468C162853370 @default.
- W2186274468 hasConceptScore W2186274468C182365436 @default.
- W2186274468 hasConceptScore W2186274468C2524010 @default.
- W2186274468 hasConceptScore W2186274468C27574286 @default.
- W2186274468 hasConceptScore W2186274468C2776035688 @default.
- W2186274468 hasConceptScore W2186274468C2776291640 @default.
- W2186274468 hasConceptScore W2186274468C2777267654 @default.
- W2186274468 hasConceptScore W2186274468C33923547 @default.
- W2186274468 hasConceptScore W2186274468C46312422 @default.
- W2186274468 hasConceptScore W2186274468C71508700 @default.
- W2186274468 hasConceptScore W2186274468C86803240 @default.
- W2186274468 hasConceptScore W2186274468C90673727 @default.
- W2186274468 hasLocation W21862744681 @default.
- W2186274468 hasOpenAccess W2186274468 @default.
- W2186274468 hasPrimaryLocation W21862744681 @default.
- W2186274468 hasRelatedWork W1609909603 @default.
- W2186274468 hasRelatedWork W1987937305 @default.
- W2186274468 hasRelatedWork W2012317766 @default.
- W2186274468 hasRelatedWork W2060966427 @default.
- W2186274468 hasRelatedWork W2138336807 @default.
- W2186274468 hasRelatedWork W2182885162 @default.
- W2186274468 hasRelatedWork W2226616103 @default.
- W2186274468 hasRelatedWork W2276397229 @default.
- W2186274468 hasRelatedWork W2278834593 @default.
- W2186274468 hasRelatedWork W2290542476 @default.
- W2186274468 hasRelatedWork W2523556287 @default.