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- W2186318925 abstract "A retailer’s most important decision concerns the target market. Until the target market is defined and profiled, the retailer cannot make consistent decision on product assortment, store decor, advertising messages and media, price, and service levels. The retailer’s product assortment must match the target markets shopping expectations. The retailer has to decide on product assortment breadth and depth. Retailers are accustomed to saying that the three keys to success are location, location, and location . For every kind of a retailing format there is a series of tradeoffs to be evaluated, in terms of costs and value of site while selecting the location. The location of the mall has become one of the decisive aspects of the retailing business. The location of the shopping mall spells its success or failure. A mall in a remote area would suffer from weak sales, poor cash flow and increased marketing and advertising expenses. The aim of this paper is to discuss in detail various aspects of real estate in the retailing industry with a specific objective of discussing all the aspects that are taken into consideration while selecting a location for shopping malls in India. Retailing includes all the activities involved in selling goods and services directly to final consumers for personal, non-business use. A retailer or retail store is any business enterprise whose sales volume comes primarily from retailing. Any organization selling to final consumers – whether it is a manufacturer, wholesaler or retailer –is doing retailing. It does not matter how the goods or services are sold (by person, mail, telephone, vending machine, or internet) or where they are sold (in a store, on the street, or in the consumers. Consumers today can shop for goods and services in a wide variety of retail organizations. These are store retailers, non-store retailers, and retail organization. Perhaps the best – known type of retailer is the departmental store. – store types pass through stages of growth and decline that can be described as the retail life cycle. A type emerges, enjoys a period of accelerated growth, reaches maturity, and then declines. Conventional retail stores typically increase their services and raise their prices to cover the costs. These higher costs provide an opportunity for new store forms to offer lower prices and less service. New store types meet widely different consumer preferences for service levels and specific services. India has the fastest growing retail market in the world, ranking above Russia and is classified as a ‘Priority 1’ market for international retailers. With over 12 million retail outlets, India is often called the “ nation of shopkeepers ”. The rise of organised retail does not mean the end of traditional retail. According to Retail in India: getting organised to drive growth , a joint report by global management consultancy A T Kearney and the Confederation of Indian Industry. In the past retailers held customers by offering convenient location, special or unique Assortments of goods, greater or better services than competitors, and store credit cards. Today, national brands are found in department stores, in their own shops, in merchandise outlets, and in off-price discount stores. In their drive for volume, national – brand manufacturers have placed their branded goods everywhere. The result is that retail – store assortments have grown more alike. Retailers marketing decisions can be examined through target market, product assortment and procurement, services and store atmosphere, price," @default.
- W2186318925 created "2016-06-24" @default.
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- W2186318925 date "2014-01-01" @default.
- W2186318925 modified "2023-09-27" @default.
- W2186318925 title "Retail Head Start - Choosing the Right Location" @default.
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