Matches in SemOpenAlex for { <https://semopenalex.org/work/W2186349078> ?p ?o ?g. }
Showing items 1 to 72 of
72
with 100 items per page.
- W2186349078 abstract "The study of consumer's preferences, taste and behaviour in the purchase of food products are of great importance for marketing strategy. As the Malaysian per capita income increases, consumers are expected to move to the higher level of their food intake, particularly in terms of attributes offered by food products. For instance, the affluent consumers demand for new food products, better quality, new packaging, more convenience, new delivery systems, safer and more nutritious foods and they are willing to pay for the demanded attributes. This study attempts to investigate the demand and willingness to pay for marine fish attributes by Malaysian consumers, using conjoint analysis. Based on the results from focus group survey, four attributes were chosen; freshness, packaging, location and price. Least squares regression was used to estimate part-worths for the conjoint analysis. The findings suggested that the most important attribute for marine fish was freshness, followed by packaging and location. Consumers were also willing to pay for the demanded attributes. The results found may encourage marketers to adjust their marketing efforts to consider the demanded attributes by consumers." @default.
- W2186349078 created "2016-06-24" @default.
- W2186349078 creator A5005012485 @default.
- W2186349078 creator A5058044782 @default.
- W2186349078 creator A5074246733 @default.
- W2186349078 creator A5091744278 @default.
- W2186349078 date "2013-01-01" @default.
- W2186349078 modified "2023-09-27" @default.
- W2186349078 title "Eliciting Malaysian Consumer Preferences for Marine Fish Attributes by Using Conjoint Analysis" @default.
- W2186349078 hasPublicationYear "2013" @default.
- W2186349078 type Work @default.
- W2186349078 sameAs 2186349078 @default.
- W2186349078 citedByCount "1" @default.
- W2186349078 countsByYear W21863490782018 @default.
- W2186349078 crossrefType "journal-article" @default.
- W2186349078 hasAuthorship W2186349078A5005012485 @default.
- W2186349078 hasAuthorship W2186349078A5058044782 @default.
- W2186349078 hasAuthorship W2186349078A5074246733 @default.
- W2186349078 hasAuthorship W2186349078A5091744278 @default.
- W2186349078 hasConcept C111472728 @default.
- W2186349078 hasConcept C138885662 @default.
- W2186349078 hasConcept C144133560 @default.
- W2186349078 hasConcept C162324750 @default.
- W2186349078 hasConcept C162853370 @default.
- W2186349078 hasConcept C175444787 @default.
- W2186349078 hasConcept C2777364431 @default.
- W2186349078 hasConcept C2778054375 @default.
- W2186349078 hasConcept C2779530757 @default.
- W2186349078 hasConcept C2781249084 @default.
- W2186349078 hasConcept C2909208804 @default.
- W2186349078 hasConcept C505870484 @default.
- W2186349078 hasConcept C86803240 @default.
- W2186349078 hasConceptScore W2186349078C111472728 @default.
- W2186349078 hasConceptScore W2186349078C138885662 @default.
- W2186349078 hasConceptScore W2186349078C144133560 @default.
- W2186349078 hasConceptScore W2186349078C162324750 @default.
- W2186349078 hasConceptScore W2186349078C162853370 @default.
- W2186349078 hasConceptScore W2186349078C175444787 @default.
- W2186349078 hasConceptScore W2186349078C2777364431 @default.
- W2186349078 hasConceptScore W2186349078C2778054375 @default.
- W2186349078 hasConceptScore W2186349078C2779530757 @default.
- W2186349078 hasConceptScore W2186349078C2781249084 @default.
- W2186349078 hasConceptScore W2186349078C2909208804 @default.
- W2186349078 hasConceptScore W2186349078C505870484 @default.
- W2186349078 hasConceptScore W2186349078C86803240 @default.
- W2186349078 hasLocation W21863490781 @default.
- W2186349078 hasOpenAccess W2186349078 @default.
- W2186349078 hasPrimaryLocation W21863490781 @default.
- W2186349078 hasRelatedWork W1019507709 @default.
- W2186349078 hasRelatedWork W1507769918 @default.
- W2186349078 hasRelatedWork W1538171943 @default.
- W2186349078 hasRelatedWork W1544884767 @default.
- W2186349078 hasRelatedWork W1823519415 @default.
- W2186349078 hasRelatedWork W1976789633 @default.
- W2186349078 hasRelatedWork W1992725239 @default.
- W2186349078 hasRelatedWork W2020597747 @default.
- W2186349078 hasRelatedWork W2039181746 @default.
- W2186349078 hasRelatedWork W2103759284 @default.
- W2186349078 hasRelatedWork W2121126269 @default.
- W2186349078 hasRelatedWork W2181997173 @default.
- W2186349078 hasRelatedWork W240933318 @default.
- W2186349078 hasRelatedWork W248319538 @default.
- W2186349078 hasRelatedWork W2613513223 @default.
- W2186349078 hasRelatedWork W2732894401 @default.
- W2186349078 hasRelatedWork W3107564479 @default.
- W2186349078 hasRelatedWork W3146768627 @default.
- W2186349078 hasRelatedWork W568370313 @default.
- W2186349078 hasRelatedWork W2997931959 @default.
- W2186349078 isParatext "false" @default.
- W2186349078 isRetracted "false" @default.
- W2186349078 magId "2186349078" @default.
- W2186349078 workType "article" @default.