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- W2186579829 abstract "The principal objective of this research is to compare specificities of consumption of the single people with those of married through various variables: risk aversion, innovatively, brand consciousness, price consciousness, impulsivity, convenience seeking and variety seeking. This research aims also to examine internal differences within this consumers’ category, while doing call to the socio-demographic characteristics." @default.
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- W2186579829 date "2011-01-01" @default.
- W2186579829 modified "2023-09-27" @default.
- W2186579829 title "Singles:An Expanding Market" @default.
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