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- W2186581735 abstract "The innovative banking has changed drastically the way the banking transaction and service delivery is carried out by the banks in India. Information and communication technology has transformed the product delivery channels of banks in such a way that they sell their banking products to customer by using Internet. Several innovative technologies include NEFT, RTGS, Online Marketing, ATM, Online banking. The beginning of the 21 st century brought with a number of activities that has impact on the adoption of the innovative banking technology. The innovative banking has transformed the banking industry and motivates banks to invest in information and communication technology to reach out at their strategic goals. This paper provides insight into the innovative banking products; it is a win-win situation both for the banks as well as for the customers. Innovative technology provides convenience, fast transaction, and transparency to the customer and offers less costly transaction, lower operating cost to the banks. So innovative banking offers benefits to the customer as well as banks. The main purpose of the study article is to present the current level of research on innovative banking services. Internet banking adoption become popular in the year 2000 and started peaking up from the year 2012 onwards. The finding provides research gaps on innovative banking research and different measures banks should undertake to improve on the efficiency and effectiveness." @default.
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- W2186581735 date "2014-01-01" @default.
- W2186581735 modified "2023-09-27" @default.
- W2186581735 title "Innovative banking products: Win-Win situation for Customers and Banks" @default.
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