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- W2186793026 abstract "The social marketing approach – that is to say applying marketing concepts and methods for social purposes – is not yet customary in promoting a balanced diet. Key success factors for communicating health-related information were identified in a case study exploring successful commercial food marketing. In a subsequent Delphi expert survey, it was discussed which resources and skills are needed to successfully implement these factors in public campaigns. Most experts advocated their use, but suggested a number of conditions for their responsible use. They discussed public authorities’ strengths and weaknesses regarding resources and skills and outlined how public authorities can acquire or improve the competences needed." @default.
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- W2186793026 date "2013-01-01" @default.
- W2186793026 modified "2023-09-28" @default.
- W2186793026 title "How Acceptable is Social Marketing for More Healthful Eating? Selected Findings from an Expert Interview Study" @default.
- W2186793026 hasPublicationYear "2013" @default.
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