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- W2186899915 abstract "It is recognized that certain well-known disadvantages present a strong element of vulnerability for the retail and service business firm. Limited management experience and inadequate marketing skills are recognized as major causative factors leading to higher business mortality rates. This study found that previously determined areas of vulnerability are still prevalent in the business community. However, it denotes that strategic pre-planning and continuous strategic planning are essential steps leading to increased business longevity." @default.
- W2186899915 created "2016-06-24" @default.
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- W2186899915 date "2011-10-25" @default.
- W2186899915 modified "2023-09-27" @default.
- W2186899915 title "A Seven Year Strategic Marketing Profile Of Retail and Service Business Bankruptcy" @default.
- W2186899915 doi "https://doi.org/10.19030/jabr.v5i2.6363" @default.
- W2186899915 hasPublicationYear "2011" @default.
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