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• W2186956721 abstract "Small and medium enterprises (SMEs) are the prime movers of the economy in most countries. In Malaysia, SMEs generate 99.2% of the total income for the country and contribute 40% - 50% of the gross domestic product (GDP) for the country. As the world is now moving towards globalization, small and medium enterprises not only face competition among domestic market, but also from competitors abroad. With the rapid change of globalization Malaysian SMEs need a coherent business strategy to survive and compete in the global market. On the other hand, intellectual assets which comes in the form of intellectual properties (patents, industrial designs, copyrights, trademarks, geographical indications and many others) offers a great amount of benefits to those who care to protect their right and these IPR not only protect the right of the holder but may also generate more income to the enterprise by the way of commercialization. Therefore it is important for all SMEs to know how to protect, exploit and more importantly manage their IPR so as to benefit from it. Besides, support from other bodies including government authorities are very much required in assisting Malaysian SMEs in well-utilizing their IPR." @default.
• W2186956721 created "2016-06-24" @default.
• W2186956721 creator A5030895950 @default.
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• W2186956721 date "2010-01-01" @default.
• W2186956721 modified "2023-09-22" @default.
• W2186956721 title "Empowering Malaysian SMEs through Intellectual Property Management" @default.
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