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- W2187014737 abstract "The aim of this research work is to study the consumers’ attitude towards Non Alcoholic Beverages. The data for the study has been collected by performing faceto-face interview with the respondents with the help of questionnaire. This study collects data from 400 consumers across Delhi NCR. This study is started with objectives of examining socio-economic background of respondents, analyzing the factors influencing consumer preferences towards selected FMCG products that is Non- Alcoholic Beverages, checking the level of satisfaction of consumers and knowing expectation of the consumers. This study reveals that consumer preferences are largely affected by age, sex, place, product, price, availability, psychological, people and brand influences." @default.
- W2187014737 created "2016-06-24" @default.
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- W2187014737 date "2015-01-01" @default.
- W2187014737 modified "2023-09-27" @default.
- W2187014737 title "Fast Moving Consumer Products (FMCG), Non Alcoholic Beverages, Socio- Economic Profile Of Consumer, Factors Influencing Consumer Satisfaction, Consumer Expectations." @default.
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- W2187014737 hasPublicationYear "2015" @default.
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