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- W2187156795 abstract "This chapter promotes swiftness and experimentation as entrepreneurial behaviors that contribute to new venture success. Entrepreneurship occurs in the midst of uncertainty, risk, and competitive barriers that are associated with new market entry with new products, processes, and business models. Swiftness and experimentation are sensible responses because they produce market feedback where little information exists. Information can guide revision of market offerings even revision of market and business model choices to yield attractive profitable offerings. Successful entrepreneurship is important because it creates wealth through conversion of technological and organizational innovation into valued products and services. It also motivates established competitors to improve their products and processes. Creativity, tenacity, self-efficacy, and goal setting are among the factors that enable swiftness and experimentation." @default.
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- W2187156795 date "2012-01-02" @default.
- W2187156795 modified "2023-10-17" @default.
- W2187156795 title "Gain Entrepreneurship Success through Swiftness and Experimentation" @default.
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- W2187156795 doi "https://doi.org/10.1002/9781119206422.ch30" @default.
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