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- W2187243566 abstract "Today professional service firms increasingly enter new international markets. However, research on internationalisation of professional services does, by no means, reflect the industry’s important position in today’s Western world business. The objective of this study is to provide an up-to-date extended literature review on internationalisation of professional services. More specifically, the purpose is to summarise descriptive findings, classify which topics are evident in the literature and point out areas where further research is called for. Three meta-drivers towards increased internationalisation of services are apparent in the reviewed literature; multilateral trade-agreements, development trends in ICT and the increased presence of global networks. On a firm-level, client-following was the most usual motivation for entering new foreign markets in the 20 century. However, today increasing numbers of professional service firms use proactive market-seeking strategies to conquer new customers abroad. Most researchers agree that professional service firms, being knowledge-intensive and people-centred activities, must enter a foreign market “all at once” through different forms of foreign direct investment. In order to overcome barriers in risk, investments and market accessibility, cooperation strategies may be well suited. Even though export is College of Service Operations 2007 Conference, 12th-13th July 2007 2 often not a viable option, IT-based services constitute exceptions to the rule, in that sense that they have the possibility to export through electronic media. Building on Knight’s (1999) literature review on international services marketing, seven academic journals in the time span between 1999 and 2005 are reviewed. The review left 31 articles in conformity with the search criteria. In particular the Service Industries Journal and the Journal of Services Marketing appear to be major sources for academic work on this topic. 18 out of 31 are quantitative articles, 3 are literature reviews, 6 are conceptual papers, and only 3 are qualitative research, which proves a lack of crossindustry multiple-case studies. The contributions are classified into seven research areas. Most topics within internationalisation of professional services are only sparsely described, so more research is needed in general. However, special attention should be paid to two of the seven identified topics in the future: I. The role of ICT as enabler and tool for internationalisation II. The role of customer oriented strategies in the internationalisation process" @default.
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- W2187243566 title "Internationalisation of professional services - A 1999-2005 literature review" @default.
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