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- W2187441873 abstract "The Indian retail industry is the fifth largest in the world. With a population of 108 billion and growing at 1.6% p. a, the retail sector in India has a huge growth potential to become one of the leading retail markets of the world. With a young demographic profile, increasing consumer aspirations and advent of dual income families, the retail landscape is undergoing a level of transformation. The sector which was initially dominated by highly decentralized unorganized retailers, with the demographic and psychographic changes, is becoming centralized and organized as well. Food dominates the shopping basket in India, accounting for almost 76% of the spending; while it is only 9.7% in the U.S and 15% in Japan and UK. Out of the total 76%, only 1% of this market is in the organized sector and the remaining is in the unorganized sector. This research study aims at finding out the customer preferences towards the organized and unorganized with special reference to fresh groceries. An attempt has been made to identify factors that influence customer preferences towards the organized and the unorganized retailers. A Z-test is used to test the preference, if any of the customer towards the organized sector. The findings of the study do note a change in customer preferences while shopping for fresh groceries between the unorganized or organized retail outlets on factors such as cleanliness, home delivery, credit facilities, display, etc. However, one of the interesting finding of this study is that the customer is indifferent on his preference between the two sectors on the level of prices. The findings of this study may provide useful insights to researchers for further research and to retailers of both the organized and unorganized sectors on how to overhaul their business in order to achieve coexistence." @default.
- W2187441873 created "2016-06-24" @default.
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- W2187441873 date "2012-01-01" @default.
- W2187441873 modified "2023-09-27" @default.
- W2187441873 title "A Comparative Study of Customer Preferences towards Fresh Groceries: Organized v/s Unorganized Retailers" @default.
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