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• W2187580502 abstract "This study focuses on the role of the press in violent political conflicts in Kenya in the period that preceded the 2005 referendum on the draft constitution. Based on media reports, six major thematic areas of concern emerged during constitution making. These were: land tenure, devolution of power, the executive, the legislature, the Bill of Rights, and the provincial administration. These sections of the draft constitution caused a remarkable divergence of opinion. The citizens either supported or opposed the draft constitution on the basis of how the draft had treated those sections in the draft constitution. Besides the major thematic areas, newspapers regularly focused and reported on ethnicity, violence, political leaders‟ utterances, the process of constitution making, and political conflicts. Three main objectives guided the study. The first objective focused on the relationship between media content and different levels of political conflict. The influence of media content and how these may have led to high political conflict, medium political conflict, low political conflict and no political conflict, are tested in this study. The second objective highlighted the kind of coverage that the draft constitution got during the period that preceded the referendum in November, 2005. This objective facilitated interrogation of media content and whether media content focused on aspects of the draft constitution such as land ownership, the executive, devolution, the legislature and religion, as highlighted in the draft constitution of Kenya 2005. The third objective examined the thematic emphasis that the media undertook in the period that preceded the referendum. The themes that were dominant in the period before the referendum could have impacted on readers' perceptions of the critical issues that could have informed the voters' decisions. Three primary questions were addressed in the study: Firstly, was there a link between media content and different levels of political conflict in weak democracies such as Kenya? Secondly, did media content influence ethnicity and did it encourage ethnic conflict in diverse societies? Finally, what were the key thematic areas of coverage by the press, and how were they used during the referendum? In order to study these research objectives, I used a combination of theories to enhance understanding of the interplay between media content and audience in the society. The theories are: agenda setting, two-step flow, priming, framing, and the public sphere. The study adopts a triangulation convergence design in mixed- methods research that involves both qualitative and quantitative methods. A structured questionnaire and content analysis were used to seek responses to the research questions of the study and to meet the stated objectives. The research revealed that the two newspapers under investigation, namely the East African Standard and the Nation, provided more coverage to issues that were not central to the content of the draft constitution, such as political leaders' utterances,…" @default.
• W2187580502 created "2016-06-24" @default.
• W2187580502 creator A5037064042 @default.
• W2187580502 date "2011-01-01" @default.
• W2187580502 modified "2023-09-24" @default.
• W2187580502 title "THE ROLE OF THE PRESS IN POLITICAL CONFLICTS IN KENYA: A CASE STUDY OF THE PERFORMANCE OF THE NATION AND THE EAST AFRICAN STANDARD NEWSPAPERS" @default.
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