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• W2187777489 abstract "Much has been written examining expectations of the academic and business communities as stakeholders in business education; much less research has probed student perceptions. Given industry’s desire for greater breadth and exposure to non-business coursework, this study explores student perceptions from 895 students across 14 universities. The students expressed reluctance to taking some non-business courses, such as history and literature, if they were not required. The results suggest that real business applications in courses improved student perceptions, indicating a value in establishing business relevance of non-business courses. Finally, some suggestions for integrating student expectations into the curricula are provided." @default.
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• W2187777489 date "2004-01-01" @default.
• W2187777489 modified "2023-09-27" @default.
• W2187777489 title "MANAGING STUDENT SATISFACTION WITH NON-BUSINESS CURRICULUM ALTERNATIVES: AN ANALYSIS OF STUDENT PERCEPTIONS WITH STRATEGIC IMPLICATIONS" @default.
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