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- W2187838841 abstract "The aim of the paper is creation of marketing model, determination of supply and demand, as well as perception of organic productsmarketing mix. Marketing of organic products is the delivery of highBquality, certified food products that will meet consumer needs, earn profits and protect the environment. Supply and demand for organic products have recorded a dynamic growth. Offer organic products in the world is smaller than demand. Organic production deals with producers over 1.8 million in 160 countries. Land under organic production in 2009. amounted to 37.2 million ha and a trend growth rate of 12%.The turnover of organic products in 2010 amounted 58.9 billion US dollars, resulting in a rising trend, at a rate of 10.9%. Forecasts show that the expected sales of organic food in 2015 will worth 88.6 billion US dollars, with an annual growth rate of 8.5%. Vegetable Turnover of 19.5 billion. $ Accounts for 33% of the total market value. Leading market segment of organic products in the world of fruits and vegetables, bread and cereals, beverages, milk and meat. Products from organic agriculture are highBquality, safe and have higher nutritive value than conventional ones. Organic products contain more minerals, especially potassium, calcium, iron, magnesium, phosphorus, and vitamin C, less nitrates. Prices of organic products are higher and the differences are encouraged premiums. The share of traditional channels of distribution with retail chains organic food tend to increase and decrease the proportion of specialized and other distribution channels. The perspective is achieved through the development of safe certified high quality and strictly controlled in organic food production and processing, recognizable brand, the desired design for consumers in the domestic, regional and global markets." @default.
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- W2187838841 date "2012-01-01" @default.
- W2187838841 modified "2023-09-24" @default.
- W2187838841 title "MARKETING MODEL ORGANIC FOOD" @default.
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