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• W2187963282 abstract "During the last few years, the insurance industry has undergone a series of changes through financial reforms, advancement of communication and information technologies, globalization of financial services and economic development. Those changes have had a considerable effect on efficiency, productivity change, market structure and performance in the insurance industry. There is an established relationship between business strategy, innovation and organizational performance. This study adopted a descriptive research design.The target population for this study consisted of 44 insurance companies with headquarters in Nairobi. The study targeted the top management specifically the general managers and/or marketing directors due to the role they play in insuring the company builds its competitive advantage. The study collected both primary and secondary data. The study generated both qualitative and quantitative data. Descriptive statistics data analysis method was applied to analyze both quantitative data. Data obtained from the questionnaires were processed through editing and coding and then entering the data into a computer for analysis using descriptive statistics with the help of Statistical Package for Social Sciences (SPSS) version 21.0. The study concludes that the most significant factor is government regulation as a unit change leads to a 2.453 increase in building competitive advantage followed by insurance products at 1.967. The study recommends that insurance companies be monitored/assessed based on their level of risk. This will ensure a stable insurance industry and this will play a major role in increasing the insurance penetration." @default.
• W2187963282 created "2016-06-24" @default.
• W2187963282 creator A5065475120 @default.
• W2187963282 date "2014-01-01" @default.
• W2187963282 modified "2023-09-27" @default.
• W2187963282 title "ASSESSMENT OF CHALLENGES FACING INSURANCE COMPANIES IN BUILDING COMPETITIVE ADVANTAGE IN KENYA: A SURVEY OF INSURANCE FIRMS" @default.
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• W2187963282 hasPublicationYear "2014" @default.
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