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- W2188103615 abstract "currently, all of the industries dealing with the issues of business competition and technological environment and health service industry is not an exemption. On the other hand, the concept of Electronic Customer Relationship Management in the context of health care in developing countries is another face of the challenge. Since, utilization and implementation of e-CRM is not well experience there so, the issues or challenges in this field have not being critically identified and analyzed. However, e-CRM like other organizational concepts cannot be managed properly unless be planned so comprehensive framework is an essential need to scheme the implementation and follow up its accomplishment. In this perspective, the paper has attempted to present a framework for e-CRM implementation by identifying the key factors and their principles in Health Service Industry in developing country of the Middle East, namely Iran in order to enable health service providers for assigning their resources where maximum benefit and customer satisfaction can be achieved." @default.
- W2188103615 created "2016-06-24" @default.
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- W2188103615 date "2015-01-01" @default.
- W2188103615 modified "2023-09-27" @default.
- W2188103615 title "A Framework for e-CRM Implementation in Health Service Industry of a Developing Country" @default.
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