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• W2188129675 abstract "“The public is dead, long live the public” is a sentence out of the introduction of the reader The Ungraspable Audience/ Het on(be)grijpbare publiek(2004) which not only wonderfully describes the recent theories on audiences, but also covers the particular position of media studies in Belgium. This communication studies discipline is widely fragmented and described as dominated by traditional quantitative communication studies. Even more, most of the time, communication studies in this Belgian context are concentrated on the specific analysis of the Belgian media sphere. While interesting, these studies sometime lack a conceptualisation and a linking up with the international field. The book The Ungraspable Audience is one of the few examples which not only covers the field of media studies in Belgium and beyond, but also engages with the international realm of media studies. In that perspective, it was very courageous to publish a book which also includes English articles. This is particularly the case for a publication in the small Belgian market of academic books and in a sensitive sphere in regard to the language issue. Belgian publishers only publish books in either French or Dutch and are not so keen on publishing in other languages. This reader is a good example of the transgression of national landscape borders which depict the importance of the richness of the field of media studies. The strange sentence the public is dead, long live the public’ not only refers to the Belgian state as a monarchy and the continuity of this system, when the King had dead and the newly King gets on the throne. But it also grasps the plea for a renewing or rearticulation of audience analysis. It deals with the ambivalence in the audience conception and stresses the multi-layer, complex, and active conceptualisation of the public and the audience. The question on the existence of the audience, the form, and position goes beyond the one-dimensional concept of the audience. The editors use an interesting threefold perspective in which the status question is embedded. This perspective unfolds different paradigmatic positions and their differences in level of analysis and can be seen as an important intake to elaborate on the complexity of the audience concept. These three important elements of the audience concept are not only elaborated in the four theoretical articles but also in the contributions where specific media and formats are discussed. For example in the Dutch articles on consumers of the news on the North Belgian television and newspapers, on film audiences, and on users of ICTs, the complexity of audiences are emphasized. In the contributions on the specific formats of the reality show, Big Brother, and the format of ‘pink journalism,’ the three elements are also stressed in one way or another." @default.
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• W2188129675 date "2007-01-01" @default.
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• W2188129675 title "'The Public is Dead, Long Live the Public': Audience Studies and the Complexity of Conceptualisation" @default.
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