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- W2188313340 abstract "Inspite ofthebeneficial advent ofelectronic commerce sincethemid-nineties allovertheworldandthe exceptional benefits drawnfromit, onlyaminority of companies arefound tousetheInternet tosell online. It isbelieved that suchtrade isvery promising; yet, there aremanybarriers toitsdevelopment. Itisnecessary to uncover thereasons that liebehind thelimited number oftransactions online andtheproblems encountered by firms interested insuchinitiative. Theresearch inhandisanattempt tounderstand the extent towhich business firms areeffectively seizing the opportunities givenbytheelectronic commerce. The caseofcomputer equipments isconsidered. Itisbelieved tobepromising astheuseoftechnology perse,which tends torepresent abarrier toadoption ofinformation andcommunication technology, doesnotconstitute a real problem foractual andpotential buyers. First, thepaperpresents theconcept ofelectronic commerce withanattempt tohighlight itsbenefits. Second, specificities of thecomputer equipment companies'presence online areunderlined andthecase ofIBM,theworld leader ininformation technologies, is briefly exposed. Then, anideaabout e-commerce and about sales figures ofcomputer equipment online inthe world andinTunisia areprovided. Taking thecaseofIBMUnited States andIBMFrance, thepresent research aimsatrevealing towhatextent these twocompanies aredoing wellinselling computer equipment onlineincomparison withtheir Tunisian counterpart. Then, anoutline ofthebusiness strategy to beadopted byIBMTunisa inorder tofoster thesale of suchequipment isprovided." @default.
- W2188313340 created "2016-06-24" @default.
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- W2188313340 date "2006-01-01" @default.
- W2188313340 modified "2023-09-24" @default.
- W2188313340 title "Proposing A Marketing PlanfortheSaleofComputerEquipment Online: the IbmCase" @default.
- W2188313340 hasPublicationYear "2006" @default.
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