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- W2188344423 abstract "This paper aims to compare the predictive performance and temporal stability of behavioral intention, implementation intention, and behavioral expectation. The discussion is developed around the role of behavioral expectation and implementation intention to overcome behavioral intention’s temporal instability and inconsistent predictive performance. Two propositions resulted from the discussion will be tested in a longitudinal study. The findings of this research will indicate the best immediate antecedent of behavior to be used in different stages of consumers’ purchase decision." @default.
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- W2188344423 date "2009-01-01" @default.
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- W2188344423 title "Comparing the temporal stability of behavioural intention, behavioural expectation and implementation intention" @default.
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