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- W2188408761 abstract "Theory of the bottom of the pyramid withoutdoubt is one of the most influential theoriesin the business literatures in the pastdecades. Prahalad suggested a new mechanismfor poverty reduction; large-scale and widespreadentrepreneurship is at the heart of thesolution to poverty eradication (Prahalad, 2004,Page 28). This idea attracts attention of manyscholars in di↵erent fields. This paper suggeststhat economic theories can contribute to BOPliterature. This paper utilizes two influentialeconomic theories; transaction costs and marketdesign economics, to further enrich the BOP literature." @default.
- W2188408761 created "2016-06-24" @default.
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- W2188408761 date "2015-12-03" @default.
- W2188408761 modified "2023-09-27" @default.
- W2188408761 title "BOP and Market Design Economics" @default.
- W2188408761 hasPublicationYear "2015" @default.
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