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- W2188623636 abstract "The impulsive buying occurs when an individual makes an unintended, unreflective, and immediate purchase. Impulsive purchase behavior is driven by hedonistic or pleasure seeking goals causing a consumer to experience desires for products. Scientific research presents no unified attitude to factors affecting impulsive purchase behavior Expanding the literatures of impulsive buying this study aims at incorporating the purchase decision involvement and attitude towards PLBs in organized retail stores. Additionally, this study comes across at the relation between involvement and impulsive buying behavior. Confirmatory factor analysis confirms various constructs comprising impulsive buying, attitude towards private label brands, and purchase decision involvement. Multiple regression analysis confirms the predictive validity of impulsive buying and two explanatory variables are found to explain a significant proportion of variation in the dependent variable." @default.
- W2188623636 created "2016-06-24" @default.
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- W2188623636 date "2013-01-01" @default.
- W2188623636 modified "2023-09-27" @default.
- W2188623636 title "A Study of Impulsive Buying Behavior towards Private Label Brands at Organized Retail Stores: A Multivariate Analysis" @default.
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