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- W2188702987 abstract "The present research tries to investigate the impact of ability association and awareness on tendency to re-purchase and mediating role of perception of product quality and association in purchase decision- making process. Research conceptual model was Keller and Aakler's developed model of equity. In this model, factors which affect acceptance include ability awareness, perception of price flexibility and tendency to re-purchase. The present research is a descriptive and applied research and was conducted on 385 students of Tehran Islamic Azad University (Sciences and Research Branch). Descriptive and inferential statistical methods including structural equations modeling were used to investigate factor(s) affecting tendency to re-purchase and purchase decision-making process using LISREL software. Results of structural equations modeling analysis revealed that there is significant relationships between corporate ability association and perception of quality and extension, brand awareness and perception of quality, perception of quality and association, price flexibility and tendency to re-purchase, association and extension and the mentioned variables have considerable impact on re-purchase process." @default.
- W2188702987 created "2016-06-24" @default.
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- W2188702987 date "2014-01-01" @default.
- W2188702987 modified "2023-09-24" @default.
- W2188702987 title "Investigation of the Impact of Corporate Ability Association and Brand Awareness on Tendency to Re-purchase and Mediating Role of Perception of Product Quality and Brand Association in Purchase Decision-Making Process" @default.
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