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• W2188736481 abstract "In the present era of globalization, the consumer behavior and their demands reflect the change in the cycle of global market and its leading competition. Increasing competitiveness has become an emerging challenge for firms to remain their presence in the global market. The notion of corporate sustainability with the growing concern of global environment and its competition escalates firms to transform their business strategies. The concept of Corporate Social Responsibility (CSR) in organizational behavior is no longer exception to this. It is evolving as a one of divergence in their business strategy. Recently, it has beenviewed as influential determinant in market success rather than mere social responsibility and their obligation. The present study focuses on understanding the role of CSR in the context of the dynamic organizational environment. It also seeks to identify CSR as a business opportunity in terms of its brand value creation and provides a theoretical framework to understand CSR as a determinant for market expansion." @default.
• W2188736481 created "2016-06-24" @default.
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• W2188736481 date "2015-01-01" @default.
• W2188736481 modified "2023-09-24" @default.
• W2188736481 title "Corporate Social Responsibility as a Business Strategyfor Market Expansion" @default.
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