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- W2188799119 abstract "Given the obstacles facing the compact fluorescent lamp (CFL) market, including declining net-to-gross ratios and the impact of federal regulations on baseline savings, efficient lighting programs are in a tight spot. Years of highly cost-effective CFL savings are waning and efficiency program administrators are trying to figure out the options to achieve meaningful savings in a mature market. Facing these challenges, Efficiency Vermont developed two fresh approaches that remove market barriers to consumer participation in the residential retail market. These approaches resulted in a surge of participation in the specialty CFL category and in the low-income sector. After years of surpassing its savings goals, Efficiency Vermont faced declining CFL participation, despite an average socket saturation of only 23% (Nexus 2009). In response, it crafted two approaches. The first was a unique specialty CFL program and marketing campaign, which revitalized the CFL market with a 36% increase in participation in 2010 and a participation increase of approximately 70% in 2011, compared to 2009. These results broke previous records and exceeded the program’s goals; the increased participation in the specialty CFL target market has expanded awareness to unexpectedly high levels in the entire CFL category. The second approach involved collaboration with the Vermont Foodbank. In two years, 355,000 specialty and standard CFLs have been distributed throughout 280 Vermont Foodbank partner agencies. The program eliminated cost barriers and used established networks to reach those most in need. Using fresh approaches, Efficiency Vermont has intervened in new market segments and removed tough market barriers." @default.
- W2188799119 created "2016-06-24" @default.
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- W2188799119 date "2012-01-01" @default.
- W2188799119 modified "2023-09-27" @default.
- W2188799119 title "A Tale of Two CFL Markets: An Untapped Channel and the Revitalization of an Existing One" @default.
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