Matches in SemOpenAlex for { <https://semopenalex.org/work/W2189187988> ?p ?o ?g. }
- W2189187988 abstract "Regarding extensive competitive environment in any business, organizations must change their view to customers as the main assets in their businesses. So, they have to develop new strategies to retain profitable and loyal customers. In the recent years, Customer Relationship Management (CRM) has been emerged from Marketing and Information Technology as the most efficient tool to make customers loyal by improving relationship between organizations and their customers. For organizations, it is vital that they realize CRM nature, definition, real objectives and different perspectives to implement CRM successfully, and the organizations which do not pay attention to CRM concepts will not be success to make strong and long-term relations with their customers. In this paper, it is tried to analyze CRM contents from different perspectives, propose a unified definition and develop a model to implement successful CRM with the consideration of different perspectives. (Reza Hosseini. Analysis Of Crm Perspectives Toward Successful Implementation Model. Life Sci J 2013;10(2):954-962) (ISSN:1097-8135). http://www.lifesciencesite.com . 134" @default.
- W2189187988 created "2016-06-24" @default.
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- W2189187988 date "2013-01-01" @default.
- W2189187988 modified "2023-09-27" @default.
- W2189187988 title "Analysis Of Crm Perspectives Toward Successful Implementation Model" @default.
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