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- W2189264720 abstract "Total quality management (TQM) is a management philosophy which focuses on the work process and people, with the major concern for satisfying customers and improving the organizational performance. It involves the proper coordination of work processes which allows for continuous improvement in all business units with the aim of meeting or surpassing customer’s expectations. It emphasizes on totality of quality in all facets of an organization with the aim of reducing waste and rework to reduce cost and increase efficiency in production. TQM is applicable to any organization irrespective of size motives, even the public sector organization are fast adopting the ideology in order to make them effective in meeting public demands. It adopts the participative approach which is aim that improving the competitiveness, effectiveness and flexibility of the entire organization. The central concept of TQM has to do with the achievement of quality standard in products and services. This achievement is possible through effective communication anchored on modern communication technology otherwise known as information technology. It is designed to improve the general functioning and process of an organization. Effective communication is logical, rational and persuasive and it is especially useful in industrial relations, organizational change and relaxation. There is strong relationship between good communication and successful quality implementation. Although communication has always been key requirement of good management, it’s even more important in the implementation of total quality management .TQM depends on communication that flows in the all direction up, down and external customers have to know suppliers what they need. Suppliers have to know their customers what they can realistically provide. IBM is a good example of TQM organisation that recognised the importance of communication in its quality attempts." @default.
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- W2189264720 date "2013-01-01" @default.
- W2189264720 modified "2023-09-24" @default.
- W2189264720 title "Role of Effective Communication in Total Quality Management" @default.
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